Introducing the new Google Analytics 360 Suite for Enterprise
Google unveils its new Google Analytics 360 Suite an enterprise class solution for a multi-screen world. This new product of Google is in competition with Adobe’s Marketing Cloud and similar services.
The Google Analytics 360 Suite will combine Google Analytics Premium (now called Google Analytics 360) and Adometry (which it acquired in 2014 and which is now called Attribution 360), with an enterprise-class version of Google’s Tag Manger and three new products (Audience Center 360, Data Studio 360 and Optimize 360) into a single solution for marketers.
If you’re in marketing or analytics, the first thing to know about is consumer behavior which brings us new opportunities to reach the wide variety of customer at the right time with the right message and a right product. At the same time, it’s harder than ever to get a complete view of the consumer journey and then make sense of it all.
That’s why Google is introducing the Google Analytics 360 Suite, a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts with understanding consumer behavior at the moment — getting the right insights and then making your brand useful to consumers.
Google Analytics 360 Suite Enterprise marketers requirements
As the new Google Analytics, 360 suite product is built enterprise marketers started sharing their exact requirements. They just don’t need more data now but a more customer insight and smart algorithms are what required with this product. Here are some of the features.
Get the Complete Customer Journey Details.
Marketers require full visibility and context to see what’s really happening across all customer touch points, devices, and channels. This will help marketers to sell the right kind of product and provide the proper advertisement to the customer.
Useful insights, not just more data.
Marketers just don’t need more data now they need enormous computing power, data science, and smart algorithms, all working together to quickly make sense of data for them. In other words, built-in intelligence to do the heavy lifting for marketers and make insights easy to see.
Enable better sharing within your organization.
Marketers seek to put insights into everyone’s hands and get the whole company on the same page — resulting in stronger cross-functional goals and smarter decision-making.
Deliver engaging experiences to the right people.
With the help of Google technologies marketer now can target their to specific customers and also make their brand useful and popular.
Google Analytics 360 Suite New Products
Google Analytics 360 now comes up with six loaded products in which four of the products is brand new. It also offers easy to use tools that enable sharing of the analytics data throughout the organization.
Google Audience Center 360
This is one of the most powerful data management platform (DMP) which helps marketers to get a complete insight of the customers and also helps markets to find more people like them across multiple channels, devices, and campaigns. Google Audience center 360 also offers integration with Google and Doubleclick and has an option to integrate with third party data providers.
Google Optimize 360
With Optimize 360, another completely new product, Google will now make it easier for marketers to run A/B tests on their sites. This kind of website testing and personalization product helps marketers deliver better experiences.
Google Data Studio 360
The Data Studio 360 is another new tool from google which helps marketers to analyze the data and integrate across other data sources turning into beautiful reports and interactive dashboards. The real-time collaboration is based on the Google Docs technology.
Google Tag Manager 360
Google Tag manager is a rebranded version which has some additional features to the enterprise marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code) and powerful APIs to increase data accuracy and streamline workflows.
Google Analytics 360(GA Premium) and Google Attribution 360(Adometry)
These 2 products are again rebranded by Google and has got much more advanced functionality. Google will roll out the entire features of these 2 products in the upcoming months.